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About  me

Digital. Innovtion. New tecnologies.

For the last 20 years I have worked in the field of development of innovative solutions, market concepts, development of marketing strategies, telecommunications, digital media and development of interactive solutions B2B (business to business) and B2C (business to customer) related to the development of various forms and channels. communications, digital PR strategies as well as the development and models of using new digital technologies in a broader sense for both companies and institutions.

 

The development of concepts, strategies and interactive communication for different product categories and different types of target groups via the Internet and digital (mobile and neb) as well as through traditional media channels (ATL and BTL) is my specialty.

 

I gained business experience by developing and cross-specific knowledge of telecommunications, marketing, application solutions development, knowledge of media strategies that include digital communication channels based on the development and adoption of technological solutions applicable to a wider population, with emphasis on developing consumer behavior models. and their interactions through various application interactive forms that aim to improve business, educate users but also adequately use innovative technologies segmented and tailored to specific target groups.

During the work on various projects, as well as in the development of business models, I always try to create innovative concepts and mechanisms, finding a new way of application (out of the box) to achieve successful market and sales goals, or other goals that posed market challenges. which needed to be researched, diagnosed and accordingly found the most optimal and unusual but more than adequate solutions that resulted in very successful business results.

Working in various business segments of telecommunications / marketing / application development / digital - mobile - web environment / i and other online segments, I developed more than creative, innovative approaches and communication strategies implemented through collaboration with experts from different category, where I gave my personal stamp to the concept  and  development of software applications and business models that are implemented worldwide, and on that basis I was invited to international congresses where I presented the innovative business models that could serve others to they study, upgrade through mutual exchange of different models and business ideas for further improvements.

Over the years, I have successfully developed my abilities by acquiring different skills, which has contributed to the creation of specific "know-how" that emerged as a result of synergies resulting from the interaction between digital technologies and classical market model theories that I studied and combined into innovative forms. business applicable and thus in a very successful way achieved outstanding results in various segments and categories of business.

© 2015 by Dejan Markovic

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